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JOHN HOPE BRYANT

PROJECT TYPE

Brand Logo Design

PROJECT TYPE

Social Strategy

Role / Contribution

Creative Direction: Developed the visual narrative and campaign structure

Video Editing: Executed final edits using CapCut for video and Adobe Photoshop for still imagery and touch-ups

Production Strategy: Planned and directed model visuals to highlight each product's features

Content Creation: Delivered multi-format assets tailored for web, email, and social platforms

Graphic Design: Designed and edited infographics outlining key product benefits, ingredient highlights, and health-related information for the Legacy Liner, helping educate and build trust with the audience

Process

1

Results

1

Designed a personal logo for entrepreneur and thought leader John Hope Bryant, encapsulating his commitment to financial literacy, economic empowerment, and legacy leadership. As Social Media Director, I also oversaw the visual consistency of his brand across platforms—ensuring the new identity aligned with his values and resonated deeply with his audience. In tandem, I managed social media for The Promise Homes Company, delivering content around financial literacy and promoting housing opportunities in Atlanta.

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