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JOHN HOPE BRYANT
PROJECT TYPE
Brand Logo Design
PROJECT TYPE
Social Strategy
Role / Contribution
Creative Direction: Developed the visual narrative and campaign structure
Video Editing: Executed final edits using CapCut for video and Adobe Photoshop for still imagery and touch-ups
Production Strategy: Planned and directed model visuals to highlight each product's features
Content Creation: Delivered multi-format assets tailored for web, email, and social platforms
Graphic Design: Designed and edited infographics outlining key product benefits, ingredient highlights, and health-related information for the Legacy Liner, helping educate and build trust with the audience
Process
1
Results
1
Designed a personal logo for entrepreneur and thought leader John Hope Bryant, encapsulating his commitment to financial literacy, economic empowerment, and legacy leadership. As Social Media Director, I also oversaw the visual consistency of his brand across platforms—ensuring the new identity aligned with his values and resonated deeply with his audience. In tandem, I managed social media for The Promise Homes Company, delivering content around financial literacy and promoting housing opportunities in Atlanta.
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