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Live Tinted | Hueglow Highlighter Featuring Meghan, Duchess of Sussex
PROJECT TYPE
Social Media Strategy
PROJECT TYPE
Content Creation
Role / Contribution
Video Editing: Crafted a compelling visual narrative blending red carpet clips with branded product content
Graphic Design: Designed Instagram carousel graphics highlighting Hueglow’s features, editor reviews, and glam close-ups
Content Strategy: Sourced and integrated editorial quotes from top beauty press (e.g., Marie Claire) to amplify credibility
Social Media Optimization: Created short-form content optimized for Instagram to drive engagement and conversions
Process
Sourced verified red carpet footage and aligned it with brand visuals
Designed on-brand graphics and integrated typography to highlight press praise
Built storytelling flow: from Meghan’s glow ➝ product reveal ➝ expert validation ➝ call-to-action
Executed a cohesive social strategy to match the cultural moment and drive traffic to retail
Results
154K Instagram views
High engagement from the beauty community and fans commenting on Meghan’s glow
Hueglow in Golden Hour sold out on LiveTinted.com shortly after the video went live
Website traffic redirected to UltaBeauty.com to continue fulfilling customer demand
Gained editorial recognition in Marie Claire, with beauty editors crediting Hueglow for Meghan’s radiant look
SEE IT LIVE
SEE IT LIVE
Produced a high-performing video campaign spotlighting Meghan, Duchess of Sussex, wearing Live Tinted’s Hueglow Liquid Highlighter Drops in Golden Hour. The video creatively combined real-life red carpet footage with product visuals, beauty editor quotes, and press commentary—positioning Hueglow as a must-have, celeb-endorsed glow product. The campaign included a strategic social media rollout, which drove massive engagement and sell-out success across Live Tinted’s and Ulta’s platforms.
