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2025 DEANNAtheCreator
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BIG FREEDIA X BLK/OPL - BOLD BEATS COLLECTION
PROJECT TYPE
Brand Strategy
PROJECT TYPE
Social Strategy
Role / Contribution
Campaign Strategy: Directed the overarching launch plan across platforms, aligning messaging with cultural impact
Social Media Planning: Developed the multi-phase rollout, including teasers, influencer activation, and content drops
Creative Oversight: Collaborated with creative teams to ensure content mirrored the vibrancy of the collection
Content Production: Used Adobe Premiere, CapCut, and Photoshop to edit short-form video, design social graphics, and prepare assets for omnichannel use
Process
Crafted a launch roadmap centered on inclusivity, celebration, and cultural authenticity
Partnered with influencers aligned with Big Freedia’s values to build anticipation and reach
Created teaser and reveal content highlighting the product line: eyeshadow palettes, lashes, and nails—each named after iconic bounce beats and phrases
Oversaw design and rollout across Instagram, TikTok, and Facebook to ensure cohesive storytelling.
Conceptualized and collaborated closely with a graphic designer to execute original packaging designs for both lash and nail kits
Results
Strong positive reception from both Big Freedia’s fanbase and BLK OPL Beauty's wider beauty community
Featured in multiple media outlets, celebrating the campaign’s inclusive and bold messaging
Drove strong engagement across platforms through strategic content timing and creator partnerships
Collection available for purchase online at BlackOpalBeauty.com following successful launch
PROJECT TYPE
Content Creation
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Led the brand launch campaign for Bold Beats, a limited-edition makeup collection created in collaboration with Big Freedia to celebrate bounce music culture and promote inclusivity across all genders and skin tones. As Senior Brand Marketing Manager, I strategized and oversaw a vibrant, culture-driven campaign designed to reflect the energy of the New Orleans bounce scene while expanding Black Opal’s reach into diverse beauty communities through inclusive storytelling and bold, expressive visuals.
