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2025 DEANNAtheCreator
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BY KAREN MARLEY
PROJECT TYPE
Social Strategy
Role / Contribution
Campaign Strategy: Orchestrated the content and social media strategy to amplify brand voice and product visibility
Content Creation: Developed short-form video content, campaign reels, and lookbook assets for digital platforms
Influencer Collaboration: Managed outreach and partnerships with stylists and creators to increase organic buzz
Graphic Design: Created visuals using Photoshop to showcase the collection’s textures, tones, and movement
Process
Curated a visual storytelling strategy reflecting the collection’s blend of comfort, style, and culture
Produced reels and short-form videos using Adobe Premiere and CapCut tailored for Instagram and Facebook
Developed complementary marketing assets for email and Squarespace site integration
Aligned all creative outputs to reflect Karen’s personal style and evolving brand identity
Results
Sales goals met within three months of launch
50% increase in social media following across platforms
200,000+ video views across Instagram and Facebook during a six-month period
Increased visibility and brand recognition for Karen Marley as a designer in the contemporary fashion space
PROJECT TYPE
Content Creation
SEE IT LIVE
SEE IT LIVE
Led the digital content and marketing campaign for Karen Marley’s Spring/Summer 2022 Collection, a ready-to-wear fashion line inspired by her rich cultural heritage and modern design sensibility. As the daughter of reggae legend Bob Marley, Karen brings a distinct voice to fashion, blending timeless elegance with youth-driven style. The campaign positioned her as a rising name in contemporary fashion while highlighting her commitment to sustainability and cultural authenticity.
