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2025 DEANNAtheCreator
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EVAN WEINER
PROJECT TYPE
Social Strategy
Role / Contribution
Social Media Strategy: Launched Evan’s Instagram and developed a holistic content roadmap across platforms
Content Creation: Filmed, edited, and produced short and long-form video content using CapCut, Photoshop, and Canva
Graphic Design: Designed custom thumbnails for YouTube to support visual branding and click-through rates
Brand Voice Development: Aligned content tone and visuals with Evan’s unique positioning around presence and power
Process
Developed content pillars focused on physical presence, personal power, and high-performance influence
Created an editorial calendar tailored to each platform’s algorithm and audience style
Edited videos to highlight Evan’s authority and storytelling, emphasizing both professionalism and charisma
Designed content formats that reflected his philosophy: “The world is your runway. Step into your power.”
Results
Successfully launched Evan’s Instagram account from the ground up
One Instagram reel reached 171K+ views in under one month, driving significant brand visibility
Established a cohesive presence across LinkedIn, TikTok, YouTube, and Instagram
Elevated visual identity with custom graphics and thumbnails to support video storytelling and brand authority
SEE IT LIVE
PROJECT TYPE
Content Creation
SEE IT LIVE
SEE IT LIVE
SEE IT LIVE
Built the personal brand presence of Evan Weiner, a multifaceted thought leader known for his expertise in physical presence, branding, and performance. From launching his Instagram from scratch to editing cross-platform video content, I developed a strategic and visually cohesive digital identity across LinkedIn, Instagram, TikTok, and YouTube. The goal was to amplify Evan’s presence as a “Renaissance Man”—fusing corporate, academic, and artistic authority into a powerful, high-performing personal brand.
