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2025 DEANNAtheCreator
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THE EMBASSY CIGAR LOUNGE
PROJECT TYPE
Social Strategy
Role / Contribution
Digital Strategy Lead: Developed and executed a complete digital marketing plan targeting high-income professionals
Content Creation: Produced short-form video and high-end photography for social media and the website
Visual Branding: Created polished visual assets and branded content using Photoshop, CapCut, and Adobe Premiere
Web Design: Enhanced the website with refined copy, visuals, and layout tailored to luxury membership positioning
Process
Designed a 30-60-90 day content calendar with brand-building and educational pillars
Filmed and edited behind-the-scenes content showcasing the build-out, decor, and luxury ambiance
Highlighted exclusive amenities to position the lounge as a premium destination for cigar enthusiasts
Created compelling landing page visuals and copy for tiered membership offerings, refining site typography and structure for a cohesive, elevated brand experience
Results
Launched a new social media presence from scratch, growing to 12,000+ Instagram followers and 4,000+ TikTok followers in 6 months
Achieved engagement rates above industry benchmarks for luxury and lifestyle content
Successfully converted digital engagement into an active, paid membership base
Elevated the company’s website with high-quality content, improved UX, and clear value propositions for members
PROJECT TYPE
Content Creation
SEE IT LIVE
SEE IT LIVE
SEE IT LIVE
Led the digital brand launch for The Embassy Cigar Lounge, an exclusive, high-end cigar experience based in Flossmoor, IL. As Social Media Director, I crafted a premium digital identity designed to attract a discerning, luxury-oriented clientele. This project included brand development, community building, and content creation to generate anticipation for the grand opening and establish a strong membership foundation.
