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2025 DEANNAtheCreator
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FASHION FAIR LIP TEASERS LIP GLOSS
PROJECT TYPE
Brand Strategy
PROJECT TYPE
Social Strategy
Role / Contribution
Creative Direction: Conceptualized the visual theme, talent selection, and rollout strategy
Content Creation: Filmed and edited short-form assets tailored to Instagram Reels and TikTok
Product Storytelling: Highlighted the Lip Teaser’s range and performance on diverse skin tones
Platform Strategy: Optimized content timing and formatting for maximum engagement and conversion
Process
Directed content shoot featuring models applying various shades of Lip Teaser
Edited high-impact teaser reels using Adobe Premiere and CapCut
Designed branded graphics and overlays in Photoshop to support visual storytelling
Scheduled content strategically to align with product availability at Sephora and Macy’s
Results
40% increase in website traffic from social media referrals
25% uplift in Lip Teaser sales within the first month post-campaign
Successfully drove awareness of retail availability at Sephora and Macy’s, contributing to in-store and online momentum
PROJECT TYPE
Content Creation
Led content strategy and creation for the Lip Teaser Promo, a social-first campaign spotlighting Fashion Fair’s hero lip product. As Senior Brand Marketing Manager, I directed and executed a visually-driven rollout to showcase the Lip Teaser’s versatility across a range of skin tones—while announcing its availability at Sephora and Macy’s. The campaign emphasized the brand’s legacy of inclusivity and beauty for all through engaging short-form video content.