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LIVE TINTED | IT FEELS GOOD TO BE SEEN – COMMUNITY REACTION VIDEO
PROJECT TYPE
Social Strategy
Role / Contribution
Video Editing: Produced a short-form video capturing real-time community reactions, comments, and testimonials
Community Engagement: Curated UGC-style content from the brand’s social platforms, reflecting diverse voices and responses
Visual Storytelling: Wove comments and brand messaging into a compelling visual narrative using CapCut and Photoshop
Brand Alignment: Ensured the video maintained Live Tinted’s warm, inclusive, and emotional tone, matching the campaign voice
Process
Collected and selected standout community comments from the commercial launch
Designed a visual sequence that celebrated voices across age, tone, and background
Integrated branded messaging with authentic, community-generated sentiment
Crafted short-form edits optimized for Instagram and TikTok to maintain high engagement
Results
Amplified the emotional impact of the commercial by celebrating shared experiences of visibility and representation
Strengthened brand loyalty by publicly acknowledging community contributions
Supported thousands of video views and comment threads across Instagram, TikTok, and Ulta Beauty’s promotional channels
Further extended the campaign narrative across digital, connecting TV-to-social seamlessly
PROJECT TYPE
Content Creation
SEE IT LIVE
Created a short-form community reaction video to celebrate the impact of Live Tinted’s first-ever national TV commercial, launched in partnership with Ulta Beauty. The video, part of the larger “It Feels Good to Be Seen” campaign, showcased heartfelt reactions and shared stories from the Live Tinted community—spotlighting the deep emotional resonance of the brand’s mission: to make everyone feel authentically seen in beauty. This piece was designed to amplify gratitude, acknowledge the brand’s growing reach, and strengthen community connection.
