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VICKI ZNAVOR
PROJECT TYPE
Brand Strategy
PROJECT TYPE
Social Strategy
Role / Contribution
Brand Strategy: Positioned Vicki as a thought leader in personal growth and leadership through storytelling
Content Creation: Produced short-form video content, branded quotes, and thought-leadership graphics
Creative Direction: Built a cohesive visual identity across platforms, centered on empowerment and authenticity
Launch Planning: Designed a rollout calendar for coordinated content drops aligned with release milestones
Process
Collaborated with Vicki to extract core themes from the book for use in quotes and content pieces
Created a consistent posting schedule tied to key book launch dates
Designed visuals and edited reels using CapCut, Adobe Premiere, and Photoshop
Shared real-life applications and personal stories to foster emotional connection with readers
Promoted cross-platform content on Instagram, LinkedIn, TikTok, and Facebook
Results
30% increase in Vicki’s social media following post-launch
Posts featuring key takeaways and quotes received high engagement, particularly those with audience reflection prompts
Readers shared transformative feedback about the book on social media
Successfully boosted visibility and credibility around Authenticity Reawakened as a must-read in the personal development space
PROJECT TYPE
Website Design
SEE IT LIVE
Led creative direction and post-production for a high-impact video montage campaign introducing Led the multi-platform marketing campaign for Vicki Znavor’s debut book, Authenticity Reawakened: The Path to OWNING Your Life’s Story and Fulfilling Your Purpose, available on Amazon. As Social Media Director, I developed a comprehensive digital strategy to elevate Vicki’s brand as a leadership coach and author, increase visibility for the book, and drive reader engagement and sales.
